Our story

Made by fans.
Backed by toy people.

Poptoon is a toy store for every age, from a first puzzle to the 1:18 model on a collector’s shelf. We’re new online, but the people behind us have spent years on shop floors, unpacking toys and watching what kids and collectors love.

Shop all toysEnter the vault
Photo: the team on the warehouse floor among stacked toy boxes
[x]+years of the family in toys
500+toys online at launch
38brands, and growing every week
100%genuine, from official sources
Photo: an old photo of the family’s first toy shop counter
How it started

From a shop counter to your doorstep

It started with a family toy business: a wholesale outlet, a store in the mall, and [x] years of learning what makes a toy worth buying. Customers kept asking the same thing: can you send it to us?

So in 2026 we built Poptoon in Bengaluru. Same genuine stock, same people who know it, now a few taps away for anyone in India.

We’re still small. Every order is packed by people who care how the box arrives, and every question is answered by someone who has played with the toy.

What we believe

Four promises we don’t bend on

Genuine, always

Every toy comes from the brand or an authorised distributor. No fakes, no grey imports.

Picked by fans

We stock what we’d buy ourselves, and we tell you honestly when something isn’t worth it.

Every age is toy age

Teethers to trading cards, first LEGO to rare die-cast. Play doesn’t stop at 12.

Packed like it’s ours

Padded, sealed and checked, so the box arrives as good as the toy inside.

The journey

How we got here

  1. [Year]The first toy shopThe family opens its doors and starts learning what kids really play with.
  2. [Year]Wholesale and the mall storeThe business grows to supply other shops and opens a store in the mall.
  3. 2026Poptoon goes onlineWe launch in Bengaluru with 500+ toys and ship across India.
  4. NextMore every weekNew brands, new drops in the vault and more toys added every week.
The team

The people picking your toys

Photo: founder portrait holding a favourite toy

[Founder name]

Founder · runs the shop day to day

“I answer a lot of the WhatsApp messages myself. Ask me anything.”

Photo: buyer in the warehouse aisles

[Name]

Buying · decades of toy know-how

“If it’s on the site, I’ve held it, checked it and would gift it.”

Photo: curator with a display case of die-cast

[Name]

Curator · Collector’s corner

“I hunt the pieces I’d want on my own shelf, and check every seal.”

Say hello

Got a question? Talk to our team.

Ask us what to gift a 7-year-old, whether a model fits your shelf, or when a piece is coming back. We reply on WhatsApp, usually within a few hours.